Some marketing strategies work and some do not. The ones
that fail are those where they have not been properly planned and implemented.
You have to select the strategy that works best for your business and your
goals – but you may end up choosing one that is detrimental for you. These are
the ones you have to guard against and they may include one or more of the
following:
Spreading yourself thin in the hope that you will reach a
bigger population does not work. You will spend more trying to market to people
who neither want your products nor do they know or trust you. You have to
target the right people who will buy your products or services. The others are
not interested so do not waste money, time, effort trying to reach them.
Identify your target customer and direct all marketing efforts at him/her.
Identify
those who believe in your ideas
Depending on just word of mouth to promote your products
will not always work. Your friends and family may react positively to your
products but they will push them only if your ideas and products find resonance
with them. Nobody has the time or the inclination to promote somebody else’s
products if they do not believe in them from the heart. Thus identify those who
believe in your ideas, who are willing to promote it, who have the capability
and experience to market your wares widely. In other word, get professional
advice and help to help with your marketing strategy.
A lot of marketers use Facebook and other social media to
promote and market their offerings. It does not always bring positive returns.
Thus it is better to stay away from them. They have a different way of
operating and it is not easy to understand how to calculate advertising reach
and rate of return. It could entail the loss of a lot of money. Optimize social
media by all means, use free internet channels of communication initially but
remember to keep in touch with potential and current customers directly so that they come to you when they
wish to buy.
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