Buying online saves time, is convenient
and gives a wider variety of things to choose from. But technical glitches
cause problems at times and then the customer moves to another website and you
lose that customer maybe forever.
Correcting the glitches is too late because the customer has switched to
a competitor. Even the best IT infrastructure or web designing can fail. So how
do you retain customers in the online retail market?
Internet assistant
One way is a kind of internet assistant
who knows what you want and will take to the appropriate website without
wasting time or effort. For this you need a mind-reading IT tool to make your
internet experience effective and enjoyable. This necessitates studying
individual consumer online behavior to establish patterns and trends in
consumer behavior, embedding predictive adjustments in the website and then
using behavioral analytics to alter consumer experience
positively. That is, a self-modifying, interactive website or app to guide
customers to where they want to go to shop for what they want.
First collect data
The steps to do this involve to first
collect data regarding consumer behavior from every digital interaction –
website, mobile, apps. There is a humongous amount of unutilized or
underutilized data available which can then be processed and analyzed
effectively. Analyzing the data gives enormous information on consumer
behavior, which can be used to predict future behavior. The next step is to
test out your theories and adjust them to the reality of consumer behavior.
Finally you develop your interactive website and apps which will ensure a great
personal digital experience for all your customers and keep them loyal to your
offerings.
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