“Set it and forget it” approach to business

According to the “set it and forget it” approach, introduced by Ron Popeil, the belief is that if you are involved to some extent in setting up a business, it will run its course; you can forget about it and let it progress on its own. A lot of people follow this system either because they think it is true or because they are scared to pursue their dreams and goals and make excuses to do nothing much.

But this approach does not let you work towards a strong primary objective – your goal keeps shifting, your employees get confused and derailed thus leading to lower efficiency and lower growth. You need to have fixed, long term goals to do well in the business world.

Life blood of your company

Your employees are the life blood of your company. Their hard work, dedication, commitment will take your company to greater heights. If they don’t put in sufficient effort or are not very good at their job, your business will suffer – even if you are working very hard. Hence get together a team of passionate, dedicated professionals who will live up to your expectations, who will work with you towards the common business goal and motivate you while you motivate them. This creates an environment where everybody contributes to growth.

Retrain your employees

Update yourself, retrain your employees, get in the latest technology, do new things so that your company continues to grow and develop. Do not stop when your first goal is reached. Reach higher, create new goals and new challenges. Understand the changing perspective of customers, suppliers, investors, share-holders, employees and even your competitors and adapt your business to keep pace with all stakeholders so that your company can benefit.

So do not sit back once the business is up and running. Keep on top of the business, keep running and emerge a winner.